Queues are forming outside shops across the Shannonside Northern Sound region, and the country today, as non-essential retail was allowed to open for the first time in 2021.
The latest easing of Covid-19 restrictions is allowing customers without an appointment to go into a store.
Shoppers are being urged to stay patient with staff, follow store rules and practice social distancing.
Manager of Paul Byron's Shoes in Longford, Edel Sheridan, says they've welcomed some very happy customers back to the shop this morning:
This shopper in Longford says there's nothing like supporting local businesses: