A Roscommon family are set to feature in a new advertising campaign hitting TV screens and cinema in the coming days.
The Gunn family, from just outside Strokestown, are one of four families fronting the 'From the Ground Up' campaign' by the National dairy Council.
It hopes to bridge the gap between the people who enjoy dairy products, and those who produce them.
Dairy farming is seen by some as requiring reform to make it more sustainable in a world adapting to climate change with farmers also feeling that their efforts at being more environmentally friendly not being properly recognised.
Miriam Gunn, who works the farm with her husband and father and mother in law, says the campaign is hoping to show how hard the diary industry works to provide quality produce:
