A Longford farmer whose prize bullock featured at a top Dublin steakhouse in recent weeks says the "farm to fork" ethos is clearly something that people want.
John Kane from Ballinalee bought the bullock originally in Clogher in Tyrone and reared it until slaughter at just over two years old.
The animal won the prestigious All-Ireland Beef Bullock Championship in Strokestown last year.
John's brother Padraig from FIRE Steakhouse and Bar in Dublin decided to offer a special selection of steaks from the bullock at the eatery in recent weeks.
The Longford farmer spoke to Anne Norris on the Let's Talk show about the experience.